But, it did what it was designed to do and ultimately moved a lot of brush packs for that first collection. It was two full minutes long (a Lord of the Rings of brush videos when compared with the modern 15-second TikTok vid) and totally silent. ![]() (Continued below the image)Ĭlick on the image above to see my first brush video ad.Īs with any first attempt at something new, my video was lame by today’s standards. But a video gives you the whole honest story (or used to) and in the case of brushes, video can make the difference between a bookmark-for-later and a buy-now. Or they can be cleverly manipulated to appear to create marks that are simply impossible, given the limitations of any software’s brush engine capabilities. ![]() And it made all the difference in the world because it left all the guesswork out of the equation for my customers when it came to expectations for how a brush would behave when it was used with an average stylus and tablet. In any case, video ads for brushes were very, very rare. Great brushmakers like Alex Dukal had thought of this video idea a few years earlier than me, though I had not seen these videos at the time. At the time, I had not seen a single other person using this method of advertising brushes and believed I was the first. Video allows a potential customer to see the subtleties of texture, variation in line width, and other qualities that can only be captured in the act of drawing! Everybody knows this and everybody does this.”Īll true. Most of you reading this, if you know anything about digital brushes and how they are advertised, are probably thinking to yourselves, “Duh!! Of course a video is a better representation of a digital brush than a static image. ![]() A later example of the short animations I posted on social.
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